Compare Life Insurance :: News
SHARE

Share this news item!

Driving App in Focus: Safer Roads Through Tech-Savvy Incentives

Driving App in Focus: Safer Roads Through Tech-Savvy Incentives

Technology is reshaping how we approach road safety, and AAMI, a subsidiary of Suncorp, has taken a significant leap with its driver-focused rewards program.
The initiative has reportedly succeeded in fostering better driving habits among participants.

Available on the AAMI mobile application, this innovative program allows the insurer to evaluate users’ driving habits, delivering feedback and suggesting ways to enhance safety on the road. Policyholders receive a safety score after each trip—taking into account factors like speed and smoothness in driving—and are rewarded for making strides in their scores.

Suncorp’s data, collected since 2022, indicates promising results: approximately 39% of users have improved their safety scores with sustained app usage. Impressively, among those initially marked with "low" scores, over half have shown noticeable progress.

The key improvements noted include smoother turning, gentler braking, steadier acceleration, and reduced phone use—all crucial elements contributing to safer driving practices.

Mary Kennedy, a spokesperson for AAMI, emphasized the initiative’s educational goal. “The app provides users with feedback on a trip level to highlight driving events which occur and provide tips to improve,” she explained. Participants can also earn badges for mastering particular safe driving behaviors, helping to incentivize improvement over time.

Kennedy acknowledges the burden driver distractions play on road safety, pointing out that rear-end collisions are the most prevalent type of claim over the last ten years. She noted these crashes often stem from a mix of impatience and inattentiveness behind the wheel.

“We want to be a leading voice for safer roads,” Kennedy stated. “Investing in a tool like AAMI Driver Rewards allows us to understand the driving behaviours that lead to accidents and use the insights to encourage road safety in the community.” This initiative highlights a merger of modern technology with safety education, potentially reducing accidents.

The potential knack for blending fun and learning in this app has also been praised by Kristy Ross, a clinical psychologist at the Black Dog Institute. “By incorporating rewards, challenges and progress tracking, it transforms behaviour change into a fun experience (not dissimilar to gaming) and users are incentivised to continue their progress over time,” Ross remarked.

Beyond personal benefits, AAMI’s app is also being utilized in collaborative efforts with New South Wales' State Insurance Regulatory Authority, aiming to evaluate the driving skills of over 500 young individuals, focusing on increased safety and responsible driving habits through its telematics feature.

The evolving landscape of driver-focused technology remains a promising pathway to reinforce safe driving practices. AAMI's initiative, as highlighted in the original article, exemplifies the strategic use of technology to mitigate risks and potentially change safety dynamics on the road.

Published:Monday, 9th Dec 2024
Source: Paige Estritori

Share this news item:

Insurance News

Strata Communities Endorse Call for Enhanced Resilience Reforms Strata Communities Endorse Call for Enhanced Resilience Reforms
04 Apr 2026: Paige Estritori

Strata communities are at the forefront of Australia's resilience battle, facing escalating costs, declining coverage, and prolonged recovery periods following disasters. Strata Community Association Australasia (SCA) has expressed strong support for the Insurance Council of Australia's (ICA) recent call for coordinated, long-term resilience reforms to protect communities from these challenges. - read more
Push for Strata Insurance Reform Escalates After PICA's Withdrawal Threat Push for Strata Insurance Reform Escalates After PICA's Withdrawal Threat
04 Apr 2026: Paige Estritori

The debate over transparency in strata insurance has intensified following reports that PICA Group, Australia's largest strata management company, threatened to withdraw its membership from the Strata Community Association (SCA) New South Wales. This move comes as the SCA pushes to phase out commissions on strata insurance, a practice long criticised for creating conflicts of interest between strata managers and property owners. - read more
Australian Insurers Tackle Premium Affordability Challenges in 2026 Australian Insurers Tackle Premium Affordability Challenges in 2026
04 Apr 2026: Paige Estritori

In 2026, Australian insurers are placing a strong emphasis on premium affordability as they confront escalating claims costs and climate-related losses. This shift in focus is driven by a combination of factors that are reshaping the insurance landscape. - read more
ASIC's 2026 Enforcement Agenda: Implications for the Insurance Sector ASIC's 2026 Enforcement Agenda: Implications for the Insurance Sector
04 Apr 2026: Paige Estritori

The Australian Securities and Investments Commission (ASIC) has unveiled its enforcement priorities for 2026, placing a significant emphasis on the insurance sector. Key areas of focus include failures in insurance claims and complaints handling, as well as misleading pricing practices that may impact Australians' cost of living. - read more


Life Insurance Articles

Understanding Income Protection Insurance: A Beginner's Guide for Australians Understanding Income Protection Insurance: A Beginner's Guide for Australians
Welcome to the essential guide on Income Protection Insurance for Australians. Whether you're just starting out in the workforce or you're well into your career, understanding how to protect your income is crucial. In this beginner-friendly article, we'll explore what income protection insurance is, why it's a vital safeguard for workers, and dive into some real-life scenarios illustrating its importance. - read more
Life Insurance: How much is enough? Life Insurance: How much is enough?
When considering life insurance, you're planning and preparing for an event that most of us would rather not think about. But life insurance represents a critical step in managing your personal finances and ensuring your family's well-being. - read more
Keeping Your Family Protected: The Importance of Adequate Health Insurance Coverage Keeping Your Family Protected: The Importance of Adequate Health Insurance Coverage
The modern Australian family faces a dynamic and ever-evolving set of health needs, with access to quality healthcare remaining a cornerstone of managing our wellbeing. As these needs shift through the different stages of life, the assurance of having a safety net in place can provide unparalleled peace of mind. It's this sense of security that makes adequate health insurance coverage indispensable in today's fast-paced society. - read more
Understanding the Tax Benefits of Income Protection Insurance in Australia Understanding the Tax Benefits of Income Protection Insurance in Australia
When hardship hits and earning a steady income becomes a challenge due to illness or injury, income protection insurance steps in as a crucial lifeline. This insurance acts much like a monetary buffer, providing you with a percentage of your regular income during times when you're unable to work. It's designed to offer peace of mind and stability, not just for you, but also for your dependents who rely on your financial support. - read more


Start Here !
life insurance
Apply now for your free Insurance assessment and price comparisons!

Start Here

Life Cover Amount:
Postcode:


All quotes are provided free and without obligation. We respect your privacy.
Knowledgebase
Flood Insurance:
A specific type of property insurance that covers losses and damage caused by flooding.