Driving App in Focus: Safer Roads Through Tech-Savvy Incentives
Driving App in Focus: Safer Roads Through Tech-Savvy Incentives
Available on the AAMI mobile application, this innovative program allows the insurer to evaluate users’ driving habits, delivering feedback and suggesting ways to enhance safety on the road. Policyholders receive a safety score after each trip—taking into account factors like speed and smoothness in driving—and are rewarded for making strides in their scores.
Suncorp’s data, collected since 2022, indicates promising results: approximately 39% of users have improved their safety scores with sustained app usage. Impressively, among those initially marked with "low" scores, over half have shown noticeable progress.
The key improvements noted include smoother turning, gentler braking, steadier acceleration, and reduced phone use—all crucial elements contributing to safer driving practices.
Mary Kennedy, a spokesperson for AAMI, emphasized the initiative’s educational goal. “The app provides users with feedback on a trip level to highlight driving events which occur and provide tips to improve,” she explained. Participants can also earn badges for mastering particular safe driving behaviors, helping to incentivize improvement over time.
Kennedy acknowledges the burden driver distractions play on road safety, pointing out that rear-end collisions are the most prevalent type of claim over the last ten years. She noted these crashes often stem from a mix of impatience and inattentiveness behind the wheel.
“We want to be a leading voice for safer roads,” Kennedy stated. “Investing in a tool like AAMI Driver Rewards allows us to understand the driving behaviours that lead to accidents and use the insights to encourage road safety in the community.” This initiative highlights a merger of modern technology with safety education, potentially reducing accidents.
The potential knack for blending fun and learning in this app has also been praised by Kristy Ross, a clinical psychologist at the Black Dog Institute. “By incorporating rewards, challenges and progress tracking, it transforms behaviour change into a fun experience (not dissimilar to gaming) and users are incentivised to continue their progress over time,” Ross remarked.
Beyond personal benefits, AAMI’s app is also being utilized in collaborative efforts with New South Wales' State Insurance Regulatory Authority, aiming to evaluate the driving skills of over 500 young individuals, focusing on increased safety and responsible driving habits through its telematics feature.
The evolving landscape of driver-focused technology remains a promising pathway to reinforce safe driving practices. AAMI's initiative, as highlighted in the original article, exemplifies the strategic use of technology to mitigate risks and potentially change safety dynamics on the road.
Published:Monday, 9th Dec 2024
Source: Paige Estritori
Share this news item:
| CHU Enhances Strata Insurance Capacity for Larger Developments 21 Dec 2025: Paige Estritori CHU, Australia's leading strata insurance underwriting agency, has significantly increased its capacity to underwrite individual strata risks, now offering coverage up to $690 million. This substantial rise from the previous limit of $300 million is a strategic response to the evolving landscape of strata developments, which are becoming larger and more complex. - read more |
| ICA Advocates for Strata Law Reforms to Mitigate Rising Insurance Costs in Victoria 21 Dec 2025: Paige Estritori The Insurance Council of Australia (ICA) has called for significant reforms to Victoria's strata legislation, citing a direct link between inadequate governance and escalating insurance premiums for residents. With approximately one in five Victorians living in strata-titled properties, the need for effective management and oversight has become increasingly critical. - read more |
| Significant Reductions in Australian Construction Insurance Premiums 20 Dec 2025: Paige Estritori The Australian construction insurance market has experienced a notable shift in 2025, with premiums decreasing across various lines due to intensified competition among insurers. According to Marsh's Construction Insurance Market Update 2025, the first half of the year saw average premium reductions ranging from 5% to 15%, marking a significant departure from the upward trend observed in 2024. - read more |
| Elevated Construction Costs Prompt Reassessment of Insurance Strategies 20 Dec 2025: Paige Estritori Australia's construction sector continues to grapple with elevated cost pressures, prompting builders to reassess their insurance and risk management strategies. Gallagher reports that overall construction costs have increased by over 30%, influenced by supply chain disruptions, inflation, and labour shortages. - read more |
| Life Insurance: How much is enough? When considering life insurance, you're planning and preparing for an event that most of us would rather not think about. But life insurance represents a critical step in managing your personal finances and ensuring your family's well-being. - read more
|
| 5 Key Factors to Consider When Shopping for Income Protection in Australia Welcome to our comprehensive guide on securing your financial future in Australia. In a world of uncertainties, income protection insurance plays a critical role in maintaining your financial security and peace of mind. - read more
|
| Dispelling the Myths: Why Income Protection is More Accessible Than You Think Income protection insurance serves as a financial safety net, designed to support individuals in the event that they are unable to work due to illness or injury. The significance of this type of insurance lies in its ability to provide a continuation of income during tough times, ensuring that one's financial responsibilities are taken care of. - read more
|
| Health Insurance for Young Australians: Why Starting Early Pays Off Health insurance is a crucial aspect of managing both health and financial risks. Many Australians may not realize the significance of having robust health coverage until they face unexpected medical expenses. Starting early with health insurance can not only provide peace of mind but also pave the way for better health management in the long run. - read more
|
A specific type of property insurance that covers losses and damage caused by flooding.