Available on the AAMI mobile application, this innovative program allows the insurer to evaluate users’ driving habits, delivering feedback and suggesting ways to enhance safety on the road. Policyholders receive a safety score after each trip—taking into account factors like speed and smoothness in driving—and are rewarded for making strides in their scores.
Suncorp’s data, collected since 2022, indicates promising results: approximately 39% of users have improved their safety scores with sustained app usage. Impressively, among those initially marked with "low" scores, over half have shown noticeable progress.
The key improvements noted include smoother turning, gentler braking, steadier acceleration, and reduced phone use—all crucial elements contributing to safer driving practices.
Mary Kennedy, a spokesperson for AAMI, emphasized the initiative’s educational goal. “The app provides users with feedback on a trip level to highlight driving events which occur and provide tips to improve,” she explained. Participants can also earn badges for mastering particular safe driving behaviors, helping to incentivize improvement over time.
Kennedy acknowledges the burden driver distractions play on road safety, pointing out that rear-end collisions are the most prevalent type of claim over the last ten years. She noted these crashes often stem from a mix of impatience and inattentiveness behind the wheel.
“We want to be a leading voice for safer roads,” Kennedy stated. “Investing in a tool like AAMI Driver Rewards allows us to understand the driving behaviours that lead to accidents and use the insights to encourage road safety in the community.” This initiative highlights a merger of modern technology with safety education, potentially reducing accidents.
The potential knack for blending fun and learning in this app has also been praised by Kristy Ross, a clinical psychologist at the Black Dog Institute. “By incorporating rewards, challenges and progress tracking, it transforms behaviour change into a fun experience (not dissimilar to gaming) and users are incentivised to continue their progress over time,” Ross remarked.
Beyond personal benefits, AAMI’s app is also being utilized in collaborative efforts with New South Wales' State Insurance Regulatory Authority, aiming to evaluate the driving skills of over 500 young individuals, focusing on increased safety and responsible driving habits through its telematics feature.
The evolving landscape of driver-focused technology remains a promising pathway to reinforce safe driving practices. AAMI's initiative, as highlighted in the original article, exemplifies the strategic use of technology to mitigate risks and potentially change safety dynamics on the road.
Published:Monday, 9th Dec 2024
Source: Paige Estritori
| Preparing for Summer Storms: Elders Insurance's Advice to Farmers 01 Jan 2026: Paige Estritori As the Australian summer approaches, Elders Insurance has issued a cautionary advisory to farmers, emphasising the heightened risk of storm-related damages during this season. Recent data indicates a significant increase in insurance claims due to summer storms, underscoring the need for proactive measures to safeguard agricultural assets. - read more |
| New Partnership Offers Insurance Savings for Sustainable Farmers 01 Jan 2026: Paige Estritori In a significant move towards promoting sustainable agriculture, WFI Insurance has partnered with AgCarE to offer premium reductions to farmers who achieve AgCarE certification. This collaboration aims to enhance financial, environmental, and social outcomes for Australian farmers and rural communities. - read more |
| IAG Highlights Climate Change's Impact on Rising Insurance Costs 01 Jan 2026: Paige Estritori Insurance Australia Group (IAG) has issued a warning to Australians, indicating that home insurance premiums are expected to rise due to the increasing frequency and severity of extreme weather events, a trend attributed to climate change. This development underscores the pressing need for both mitigation and adaptation strategies to address the evolving risks. - read more |
| Insurers Flag Holiday Road Risks Amidst Freight Traffic Surge 01 Jan 2026: Paige Estritori As Australia enters the summer holiday season, insurers and transport specialists are raising alarms about heightened road risks resulting from the convergence of increased freight activity and holiday travel. This period sees a significant uptick in both passenger vehicles and heavy trucks on the roads, amplifying the potential for accidents and safety incidents. - read more |
| Keeping Your Family Protected: The Importance of Adequate Health Insurance Coverage The modern Australian family faces a dynamic and ever-evolving set of health needs, with access to quality healthcare remaining a cornerstone of managing our wellbeing. As these needs shift through the different stages of life, the assurance of having a safety net in place can provide unparalleled peace of mind. It's this sense of security that makes adequate health insurance coverage indispensable in today's fast-paced society. - read more
|
| Top Mistakes to Avoid When Comparing Income Protection Insurance Insurance plays a pivotal role in maintaining financial stability, especially for working adults in Australia. It acts as a safety net, offering peace of mind in the face of uncertainties. By securing an insurance policy, individuals protect themselves against potential financial disruptions caused by unexpected events. - read more
|
| Financial Safety Nets: Why Income Protection Should Be a Priority Unexpected sickness can disrupt your life in many ways, especially when it comes to your financial stability. The loss of income during illness can create a financial burden, making it tough to manage daily expenses and bills. - read more
|
| Disability Income Protection: What Every Hotel Operator Needs to Know Running a café is a rewarding yet challenging endeavor. With the hospitality industry being fast-paced and ever-changing, café owners often face unique financial challenges. Operating in an industry that is both physically demanding and unpredictable can sometimes lead to unforeseen circumstances that affect the stability and success of your business. - read more
|