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AIA Australia's New Partnerships to Encourage Cycling Among Members

AIA Australia's New Partnerships to Encourage Cycling Among Members

AIA Australia, a prominent life, health, and wellbeing insurer, has announced strategic partnerships with global fitness company Peloton and premium cycling brand Specialized.
These collaborations aim to motivate AIA Vitality members to adopt more active lifestyles by providing significant discounts on cycling equipment.

Through the partnership with Peloton, AIA Vitality members can enjoy a 25% discount on the Peloton Bike. To fully utilise the Peloton experience, members will need to subscribe to the Peloton All-Access Membership, which offers unlimited access to a vast library of live and on-demand classes, scenic rides, challenges, and real-time performance tracking.

Additionally, AIA Vitality members can earn points for physical activities tracked via the Peloton app. Specifically, members receive 50 points for completing a workout over 20 minutes and 100 points for workouts exceeding 45 minutes. This incentive structure is designed to encourage consistent engagement in physical activity.

In collaboration with Specialized, AIA Vitality members who prefer outdoor cycling can access selected bikes with a 25% discount, up to a maximum of $750. This initiative caters to members who enjoy cycling in natural environments, providing them with high-quality equipment at a reduced cost.

These partnerships reflect AIA Australia's commitment to promoting health and wellbeing among its members. By offering tangible incentives for physical activity, AIA aims to support members in achieving their fitness goals, ultimately contributing to healthier, longer, and better lives.

For personal trainers and fitness professionals, these developments present an opportunity to encourage clients to engage in cycling as a form of exercise. The availability of discounted, high-quality equipment can serve as a motivating factor for clients to incorporate cycling into their fitness routines, thereby enhancing overall health outcomes.

Published:Friday, 30th Jan 2026
Source: Paige Estritori

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Moral Hazard:
The concept that individuals may take on more risk when they do not bear the full consequences of that risk, often relevant in insurance scenarios.